Alternative Proteins

Shifts in lifestyle choices towards environmentally conscious consumption, animal welfare considerations, and concerns about food safety have led to a growing interest in alternative protein sources. Consumer openness to changing their purchasing habits is heavily influenced by both their curiosity about new food options and the rising costs of traditional foods. As a result, the future protein landscape is poised to undergo significant transformations from its current state. This transformation is a focal point of interest for the Centre of Excellence in Transformative Agribusiness.

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