Gluten-Free Voices: How are consumers navigating the prices, the aisles, the struggles and the hype?

Coeliac New Zealand

Authors

Dr. Meike Rombach

Abstract

In New Zealand’s food retail sector, gluten-free food products are increasing in popularity. This is unsurprising, as the diets of approximately 100,000 consumers are affected by coeliac disease. This number includes around 30,000 teenagers and children under the age of 18.

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