The Matrix of Drivers: 2022 Update

National Science Challenge

Authors

Timothy Driver Simon Duff Tiffany McIntyre Professor Caroline Saunders

Abstract

Enhancing primary sector production and productivity while maintaining and improving our land and water quality for future generations is a key outcome of the National Science Challenge for Our Land and Water. It is therefore important to identify the hierarchy of international and national issues in order to provide an evidence base to guide investment and inform the Challenge Research Strategy. To this end, it was proposed that a small project be conducted, and regularly updated. This project aims to deliver an overview of international and domestic drivers, as well as issues that are of particular relevance to the New Zealand primary sector and land use. This overview is based on a literature search of the most important issues, followed by a survey of key stakeholders as to their opinion of the most important issues affecting New Zealand land use and land use practice from overseas and domestically. In addition, a review of the level of interest and concern of international consumers on various issues is produced relevant to the primary sector.

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Is cultured meat a promising consumer alternative? Exploring key factors determining consumer's willingness to try, buy and pay a premium for cultured meat

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